Ever wonder why some people are contacted endlessly by recruiters on LinkedIn (ahem, yours truly) and some are not? It's all thanks to optimizing your LinkedIn profile for the LinkedIn search engine optimization, better known as SEO.
If you're like most people, you're probably like HUH? WTF??
And that is why I am writing this article! So you can understand what the LinkedIn SEO is and how it works.
LINKEDIN SEO BASICS
The way LinkedIn SEO / search in general works is when someone uses a search term, it crawls pages to look for a match. Just like when you google something, you get results that match the words you use. The same thing happens for recruiters when they are searching for people or when you search for jobs. The more the term shows up on a LinkedIn profile or job, the higher it will show up on the list of results. In addition to that, the more popular a LinkedIn profile or job is ( aka gets a lot of clicks), it also helps show up higher on the list of results.
WHERE DOES LINKEDIN SEARCH?
Wondering what parts of your LinkedIn profile are most important? Well as it turns out, they don't really share that information, HOWEVER, here is the order most people believe it is:
Your LinkedIn Headline
Your LinkedIn Summary
Your Experience
Your Skills
Check out this article if you want to learn how to write the perfect LinkedIn headline.
And this article if you want to learn how to optimize every part of your LinkedIn profile.
HOW TO SHOW UP HIGHER IN SEARCHES
In order to show up higher in searches you need to use the same keywords that recruiters are looking for. You can figure this out by looking over job openings that you are interested in that are similar to each other and look at the requirements, programs and keywords in general that are being used in the job descriptions you are seeing. Be sure to use these exact words as much as you can across all of the sections I listed above.
The more you show up in searches, the more recruiters will reach out TO YOU, which makes finding a new job so much easier and faster!
ONE LAST TRICK TO SHOW UP IN LINKEDIN SEARCHES
Another huge way to show up in LinkedIn searches is to turn on "open to work" on LinkedIn, which I explain how to do here. Many recruiters search for people who have this turned on first, so it will move you to the top of their list! You can also do it without people at company knowing, which I also explain here.
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If you're like "man I wish someone could just tell me exactly what to update in my LinkedIn profile" -- I can be that person! Sign up for some LINKEDIN PROFILE MAGIC and I will make sure your profile follows all best practices and is optimized for what recruiters are looking for so you can get a new job fast.
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