Okay so you know LinkedIn is where it's at when it comes to looking for a new job, but is your LinkedIn profile doing you justice? Does it reflect who you are and your accomplishments? If you're scratching your head with confusion, don't worry! You're in the right place.
Your LinkedIn headline is not only the first thing people see when they come to your LinkedIn profile, it is also the only copy people see in addition to your name in searches.
Also it plays a HUGE part in you showing up in recruiters' searches when they are looking to fill job openings thanks to the LinkedIn SEO (which I explain here). So you want to make sure that LinkedIn headline is working for you!
Here are the best tips so you can write the best LinkedIn headline and show up in recruiter searches.
TIP 1: THINK OF IT LIKE A BILLBOARD
When you drive by a billboard it needs to be quick and to the point so that people have time to read it. Your LinkedIn headline should be treated the same way. What do you want people to know about you right away? That is what should go into your headline.
TIP 2: DON'T WASTE SPACE WITH YOUR COMPANY
The default for your LinkedIn headline is your job title and your company. Unfortunately this isn't going to do you any favors. No offense, but unless you work somewhere super notable like Apple or Google for instance, no one cares. And it is taking up valuable space! Ditch the company and instead...
TIP 3: ADD ADJECTIVES
Okay I know you're probably still wrapping your mind around how LinkedIn searches work, but as I mentioned, I know how LinkedIn SEO works. And the way to get into search results when recruiters are looking for people, you need to think like a recruiter. What responsibilities are they looking for you in your job? Put those in there.
TIP 4: ADD KEY ACCOMPLISHMENTS
If there is something that you've done that is impressive and shows that you're a desirable employee - put that in there! Did you increase revenue? Optimize a process that resulted in savings? Win an award that the layman would understand? You get the idea -- don't be afraid to brag a little!
FINAL THOUGHTS
You have 120 characters (not including spaces) to make your LinkedIn headline sparkle. No one is searching for "hard working" or "self-motivated" so save the fluff words for your interview and don't put them in your LinkedIn headline.
Do the research on what requirements and adjectives are being used in the job descriptions you are seeing. Be sure to use these exact words and work them into your LinkedIn headline -- it'll pay off in the end!
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If you read all that and are still like "umm I still need LinkedIn profile help" -- don't sweat it! I can write your LinkedIn profile for you. Sign up for some LINKEDIN PROFILE MAGIC and I will make sure your LinkedIn headline and profile follows all best practices and is optimized for what recruiters are looking for so you can get a new job fast.
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